Friday, September 4, 2020

Saddleback College's GAUCHO still causes OUCHO followed by GROUCHO


I have been informed that Saddleback College is inviting community members to attend an online discussion of the college’s mascot, the Gaucho, September 22, from 4:30 p.m. to 6:00 p.m.—a Tuesday, I think. (Click HERE if you wish to attend.)



The person who contacted me—a venerated faculty member at Saddleback—also explained that

     This is one of four discussions the college is hosting to determine if the mascot should be discontinued and replaced with another mascot.  In addition to giving our community a forum to share their thoughts, we will also be hosting discussions for employees and students.  

     The discussion will be moderated so that guests will be given an allotted amount of time to speak.  Whether this is a topic you’ve been following closely or are just learning about, we encourage you to attend!  Our goal is to have a respectful discussion where diverse views can be expressed and heard. 

I do believe that the mascot was originally chosen by the first district board of trustees. As I explained previously,

   According to the district website, “Saddleback College was officially named by action of the board on February 26, 1968. In June of that year, the board approved the Gaucho as mascot and school colors as cardinal and gold.”
     But since (according to the website) the first students didn’t arrive until September, it follows (more or less) that students didn’t choose the “Gaucho.” (The Protean Name)

TWO ISSUES

 

Perhaps this is already clear, but I should mention that there are really two issues here. First, should the gaucho—that iconic cowboy of the South American pampas (in Argentina, Chile, and Peru, I’m told)—be the college mascot? Second, should the college continue to use images of the “gaucho” that portray him in ways reminiscent of iconic (and unfortunate) representations of Mexican bandits (who, naturally, are not called “gauchos”; neither are Mexican cowboys, who are called “vaqueros”).

The latter question raises issues of prejudicial misrepresentation of groups and racism. The former does not, or not obviously so. Given the images that have been used (from the beginning? certainly for a long time) to represent the “Gaucho” at Saddleback College, many Saddlebackians seem to think that a gaucho is a Mexican cowboy or bandit. That’s just clueless.

 

My guess is that Saddleback’s using the gaucho as its mascot inspires well-informed outsiders to think: “what on Earth do these distant South American cowboys have to do with Southern California? Maybe Saddleback folks are thinking of Mexican cowboys, but those guys aren’t gauchos, they’re vaqueros!”

 

So my vote would definitely be against continuing with the gaucho mascot. But I'm not a Saddlebackian.

 

The second issue is more important, but it's simpler. Wanna be racist? No? OK, don't appeal to ugly racist stereotypes. According to recent reports, this last issue has already been addressed, to some extent:


Saddleback removes racist mascot images around campus

Lariat

12/08/2019

     “We will continue to remove and/or paint over historical depictions that dishonor the Gaucho until the last one is gone,” says Jennie McCue director of marketing and communications at Saddleback, in a written statement to the Lariat. “The college’s gaucho mascot workgroup is currently overseeing a college-wide process to establish a new visual interpretation of the mascot that honors it and the culture from which it comes.”

. . .

     Bravo, who informed the President, is a part of the IDSC, is working on a resolution to stop usage of the image and to implement another standing on the term Gaucho. Efforts of Saddleback removing the images started two years ago, for the gym, Student Services Center, and other campus locations had the depictions removed. “We will continue to remove and/or paint over historical depictions that dishonor the Gaucho until the last one is gone,” says McCue.

     As for the Saddleback students voted on Jan. 25, as the new President of Saddleback College, Stern sent an email releasing the results of the student and faculty poll concerning the redesign of Saddleback’s mascot, the Gaucho.

     The results out of 6,693 faculty, staff, students, and alumni, a relatively high response rate for a school poll. 66.5 percent of students and alumni voted to keep the Gaucho, and 64.4 percent of faculty and staff voted to do the same. And it was Carmenmara Hernandez Bravo back in 2014, who was head of the foreign language department, and the Equity and Diversity Committee at Saddleback College raised concerns over the decision to keep the name....

 

Here’s some of our coverage of this issue, going back to at least early 2006:

 

Gauchos confront the "Gaucho" issue and come up with shite

Sunday, February 10, 2019


Finally, Council voted unanimously to recommend immediate formation of a working group representing stakeholders across campus, including students, to plan and oversee development of a new symbolic logo for the Gaucho (one that honors the Gaucho and the culture from which it comes) and the re-design of our “G.”  [From an early 2019 letter to the SC community from Saddleback College President Elliot Stern]



Gauchos? Vaqueros?
Thursday, April 28, 2011

     It seems likely that it was the district’s original board of trustees who were responsible for (as I argue) mistakenly embracing the “Gaucho”—imagined as a Mexican bandito/cowboy, not a South American cowboy—as the college mascot. As we’ve reported previously, that original crew was, well, seriously conservative. (Ahem.) One easily imagines that these antediluvian Orange Countians chose the “Gaucho,” thinking that the term named Mexican cowboys or something.
     Nope, nope, nope.

Saddleback College Gauchos moving to South America?

Thursday, March 11, 2010

…[S]omething good is being attempted by students by Saddleback College's Diversity Student Council (DSC). They are trying to have the school modify its Gauchos mascot, which currently looks more like a Mexican greaser than a cowboy of the pampas. [Quote of Gustavo Arellano, OC Weekly; Arellano noted that DtB had raised this issue years earlier.]

Gustavo Arellano v. Saddleback's "Gaucho"

Tuesday, November 10, 2009

…Look, Saddleback: if you're going to use Latino stereotypes, at least use the right ones. Compare your gaucho to the one below used by the University of California, Santa Barbara. Notice the flat hat, the eye mask to add a bit of Zorro flair even though the Gay Blade wasn't Argie. Admit that whoever illustrated your "gaucho" instead relied on the Mexican bandito archetype because it's easier to remember than trying to explain the differences among Latin American rancheros. I'd tell ustedes to change it, but isn't it telling that only in Orange County do people not care when a college makes an ethnic mistake as laughable as Saddleback's?.... [--Arellano]
Gaucho & Laser ridiculosity
Wednesday, February 15, 2006

Recently, a student friend of mine encountered a Latino instructor who expressed annoyance that the Lariat has evidently decided to use an angry Mexican bandit to represent the "Gaucho," Saddleback College's mascot.

The problem: Gauchos are not angry bandits, they are dignified cowboys. Further, Gauchos are not known for wearing Mexican sombreros (not that there's anything wrong with Mexican sombreros!). Gauchos are Argentinian cowboys that have an identity--and a hat--all their own. 

Plus there's a good reason that Frito Lay abandoned its "Frito Bandito" character--a character so like the angry Sombrero-wearing bandit. It's an offensive stereotype....

The Lariat "gaucho"

Wednesday, February 8, 2006

About a week ago, Rebel Girl seemed particularly peevish, and so I asked her what was up, and she showed me the Sports page of the latest Lariat...  

According to Rebel Girl, the Lariat's "Gaucho" bears an unfortunately close resemblance to the "Frito Bandito," a character used to sell Fritos corn chips in the 60s--until Frito Lay was pressured to drop the bandit, owing to complaints that he presented a negative stereotype (the sneaky thief).

Oddly, Rebel Girl remembered the Frito Bandito song, which she proceeded to sing….

 

The Frito Bandito was sly and sneaky, but the Lariat's Gaucho appears to be more angry and cross-eyed. Still, the two characters are cousins.

Like the Frito Bandito, the Lariat's "Gaucho" appears to be Mexican, for he is wearing a sombrero. Mexican cowboys ("vaqueros") wear sombreros, I guess. But the Gaucho is not Mexican, but Argentinean, and he doesn't wear no stinkin' sombrero. (Students, Argentina is on a different continent, the one to the south.)

. . .

I showed the Lariat Gaucho to knowledgeable Latino colleagues, who assured me that that "Gaucho" causes OUCHO followed by GROUCHO.


The angry bandito of the Sierra Madre

1 comment:

Bob said...

Should have been changed 20 years ago. But education is a s l o w process.

Roy's obituary in LA Times and Register: "we were lucky to have you while we did"

  This ran in the Sunday December 24, 2023 edition of the Los Angeles Times and the Orange County Register : July 14, 1955 - November 20, 2...