Tuesday, November 10, 2009

Gustavo Arellano v. Saddleback's "Gaucho"


Separated at Birth? Ask a Mexican's Logo, Saddleback College's Gaucho (OC Weekly)

…Look, Saddleback: if you're going to use Latino stereotypes, at least use the right ones. Compare your gaucho to the one below used by the University of California, Santa Barbara. Notice the flat hat, the eye mask to add a bit of Zorro flair even though the Gay Blade wasn't Argie. Admit that whoever illustrated your "gaucho" instead relied on the Mexican bandito archetype because it's easier to remember than trying to explain the differences among Latin American rancheros. I'd tell ustedes to change it, but isn't it telling that only in Orange County do people not care when a college makes an ethnic mistake as laughable as Saddleback's?....

Columnist Gustavo Arellano gives a nod to Dissent, who covered this issue some time ago.

2 comments:

Anonymous said...

I hate the gaucho - he's the Frito Bandito's poor cousin. But it's TOO exhausting to explain this to the denizens of OC. You know what I mean.

Anonymous said...

Yeah, I recall your bringing this up years ago. Nobody seemed to care. Arellano's right: only in OC.

Roy's obituary in LA Times and Register: "we were lucky to have you while we did"

  This ran in the Sunday December 24, 2023 edition of the Los Angeles Times and the Orange County Register : July 14, 1955 - November 20, 2...