Saturday, January 26, 2013

IRVINE VALLEY CHRONICLES: Laser, Transfer, Achievement, Success, Veteran or Student Success—Road?

Achievement Road?
     On Thursday, the IVC campus community was sent an email, asking us to take a survey to help name the Barranca Road Entrance, which will soon be constructed.
     According to the email,
The name we select must be completely unique and cannot be repeated, even in part, at another location in the city of Irvine.
     The ballot/survey (see below) includes names suggested “through the College Council” that have been screened by the city: Laser, Transfer, Achievement, Success, Veteran, and Student Success.


     The inclusion of “Laser”—the IVC mascot—is odd given that, a few years ago, the college established a committee to find a replacement mascot. (The college sold its actual laser device many years ago.)
     As you can see, recipients of the email have an opportunity to suggest another name.
     Any ideas?

RELATED:

• The Lariat Gaucho - 2 8 06
     I showed the Lariat Gaucho to knowledgeable Latino colleagues, who assured me that that "Gaucho" causes OUCHO followed by GROUCHO.

• Gaucho & Laser ridiculosity - 2 15 06
     The problem: Gauchos are not angry bandits, they are dignified cowboys. Further, Gauchos are not known for wearing Mexican sombreros (not that there's anything wrong with Mexican sombreros!). Gauchos are Argentinian cowboys that have an identity—and a hat—all their own.

• Wanted: A New Mascot for IVC - 11 16 09
     “The Associated Students of Irvine Valley College are asking you to nominate your idea for the next generation’s College Mascot.”

• Stupid mascots and the Irvine Company's "black heart" - 12 26 09
     According to Bassett, students wanted a silly mascot, like Santa Barbara's "banana slugs," but the Irvine Co. hired professionals to come up with dignified mascots and images, and the pressure was on. The students rejected all that. Must've pissed off those Irvinos.

ALSO:

• Naming Saddleback's "Butt" Library 
     Saddleback College's "James B. Utt" Library—commonly referred to as the "Butt" Library—was named after a nutty cold warrior with a history of highly unfortunate remarks.


15 comments:

Anonymous said...

How about Barranca. That way, people can find it. Do the Jeffrey and ICD entrances have cute names?

Anonymous said...

Good point, Anon at 8:46.

Also, the options listed above are all pretty awful, aren't they? Success? Achievement?
Come ON.

Anonymous said...

Critical Thinking Avenue.

Anonymous said...

Distance Learning Drive.

Anonymous said...

How about "Mr. Road"? I like that.

Anonymous said...

Mr. Toad's Wild Road?

Roy Bauer said...

I know. How about "Iraq War" Road? We can't talk about the road in class, though. Bummer.

Jack Kerouac said...

On the Road Road.

Roy Bauer said...

"Instructional Delivery" Road

Anonymous said...

Maybe it's not just an entrance but a city street, just as Escolar is a street that gives access to Irvine HS. Academy Trail?

Anonymous said...

I saw this and couldn't bear to reply. Something less corporate and corny please. Imagine a conversation - "Make a left at Success Street." "Turn right on Achievement Way. " Exit at Transfer." Sounds like dialogue from a straight to DVD movie.

Anonymous said...

Craig's Way.

Anonymous said...

I just voted for Morrison Drive.

Anonymous said...

The official choices are all quite awful, I mean really bad. How about something related to the flora and fauna of the area? Red Tail Hawk?

Anonymous said...

They're going with Veteran(s).

8-14: do you regret all the lying?

✅ Trump Encourages Racist Conspiracy Theory on Kamala Harris’s Eligibility to Be Vice President NYT ✅ Orange County Sees Overall Coronavirus...

Goals and Values and Twaddle

blather: long-winded talk with no real substance*
The whole concept of MSLOs [measurable student learning outcomes] as the latest fad in education is somewhat akin to the now discredited fad of the '90's, Total Quality Management, or TQM. Essentially, the ACCJC adopted MSLOs as the overarching basis for accrediting community colleges based on their faith in the theoretical treatises of a movement.... After repeated requests for research showing that such use of MSLOs is effective, none has been forthcoming from the ACCJC [accreditors]. Prior to large scale imposition of such a requirement at all institutions, research should be provided to establish that continuous monitoring of MSLOs has resulted in measurable improvements in student success at a given institution. No such research is forthcoming because there is none….
The Accountability Game…., Leon F. Marzillier (Academic Senate for California Community Colleges, October, 2002)
In the summer of ’13, I offered a critique of the awkward verbiage by which the district and colleges explain their values, goals, and objectives —aka SOCCCD'S G&V (goals and values) blather.
I wrote a post each for the district, Saddleback College, and Irvine Valley College efforts. (See the links below.)
This verbiage—stated in terms of “values,” “missions,” “goals,” “visions,” and whatnot—is often badly written. It is sometimes embarrassingly trite.
It occasionally communicates something worthwhile.
No doubt you are familiar with the usual objections to jargon. Higher education, too, has its jargon—an irony, given typical college-level instruction in writing, which urges jargon eschewery.
Sure enough, SOCCCD G&V blather is riddled with jargon and with terms misused and abused. For instance, in the case of the district’s dubious blather, the so-called “vision” is actually a purpose. Why didn't they just call it that?
As one slogs through this prattle, one finds that "visions" tend to be awfully similar to “missions,” with which they are distinguished. The latter in turn are awfully similar to “goals,” which must be distinguished from “objectives.” But aren't goals and objectives pretty much the same thing?
These perverse word games will surely perplex or annoy anyone armed with a command of the English language. In fact, readers will be perplexed to the degree that they are thus armed. Illiterates, of course, will be untroubled.
Here's a simple point: the district and colleges’ G&V blather tends to eschew good, plain English in favor of technical terms and trendy words and phrases (i.e., it tends to be bullshitty and vague). Thus, one encounters such trendy terminological turds as “dynamic,” “diversity,” “student success,” and “student-centered.” Even meretricious neologisms such as ISLOs and “persistence rates” pop up, unexplained, undefended.
Does anyone see a transparency problem with all of this? Shouldn't the public, or at least the well educated public, be able to comprehend statements of the colleges' goals and values?
In the case of the district, to its credit, all it really seems to want to say is that it wants to teach well and it wants students to succeed. Admirable!
So why all the ugly, common-sense defying, buzzword-encrusted claptrap?

Districtular poppycock: our “vision” and our “mission” and our tolerance of twaddle - July 31, 2013

THEY BUZZ: Saddleback College's "Mission, Vision, and Values" - August 4, 2013

IVC’s vision, mission, and goals: nonsense on stilts - August 5, 2013

THE IRVINE VALLEY CHRONICLES: no ideas, just clichés & buzzwords - Sep 30, 2013

*From my Apple laptop's dictionary