Recently IVC alum Delilah Snell and her new business venture, Alta Baja Market, was profiled in the Weekend section of the Sunday Los Angeles Times. Delilah, an Orange County native, was an active student on the IVC campus in the 1990s.
Alta Baja Market welcomes newcomers, but not at locals' expense by Sarah Bennett:
Using food to intersect two worlds that don't often collide here, Alta Baja Market soft-opened late last month as a bridge between old and new SanTana.
In the space formerly occupied by chef Jason Quinn's upscale Honor Roll, co-owners Delilah Snell and Natasha Monnereau are selling hard-to-find foods, drinks and goods from both sides of the U.S.-Mexico border, celebrating the bounty of a region that stretches from Southern California to the American Southwest to Mexico to parts between with price points for everyone.
"I shop at Northgate Market [there's one a block away], but there needs to be more options for Latino products and also just goods that are from underrepresented makers," says Snell, a longtime local business owner, master food preserver, do-it-yourself advocate and food activist who started Santa Ana's first farmers market more than a decade ago....
...Snell owned Santa Ana eco-boutique The Road Less Traveled for eight years and is a co-founder of Patchwork Show, a twice annual multi-city arts and crafts fair, as well as Craftcation, a business conference for DIY makers that features lectures, panels and food workshops. Monnereau, a Level 1 sommelier, is a native of New Mexico, where she says "green chile is a way of life."
In their spare time, they individually travel throughout Mexico and the Southwest, seeking out regional specialties and buying bulk items — like bolito beans, sorghum and chimayo chiles — to bring back for friends.
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Summer is a perfect time to check out Alta Baja Market.
|Delilah, at IVC, nearly 20 years ago; today, Diep (Deb) Burbridge is|
an Associate Prof at Long Beach City College