Well, that image is now gone, and the Gaucho—a problematical South American cowboy, not an image on a Frito corn chip bag—is likely not far behind.
I've been looking through old articles, and I came upon one of the controversies that Ronald Caspers—an OC Supervisor back in the early 70s—generated in his curious career (that ended mysteriously, in 1974, along with nine others, with the sinking of a boat, wreckage of which was never found).
You'll recall that Tom Fuentes, a powerful trustee in our district from 2000 until his death in 2012, got his start in politics (c. 1969) as Caspers' campaign manager and then executive assistant.
It was all kind of hinky. Alluding to those early days. some of Tom's opponents referred to him as Caspers' "bagman."
Caspers is interesting because of his relationship to corruption (his death prevented his ever being taken to account) and to then new-fangled campaign techniques that later became routine—using computers to assemble mailing lists, lying boldly and repeatedly about one's opponent, stunning ruthlessness in general.
And he sure wasn't politically correct. He was pretty bad. As you'll see, when he did what he did, he got little support from his colleagues on the board, though they were no prizes either.
Evidently, during a dispute with a government worker organization—the members of which were Mexican-American—he was inspired to call them "banditos" or "bandidos," implying that they had taken something that was not theirs.
BANDITOS!? The shit hit the fan.
Here are some of the relevant articles from the time, late 1972 (I was in high school; you?):
Times editorial |
As far as the Times was concerned, that was the end of the matter.